- It increases ridership through an improved transit experience
- It enhances passenger safety and access to information during night- time hours
- It reduces or eliminates rider pass-bys - the #1 customer complaint.
- It provides a flexible illuminated solution with no external powering requirements
- Transit agencies can add or modify routes with little disruption to pavement and traffic patterns related to hardwiring
- It is designed for reliable operation at nearly any location in North America - all year round during all weather conditions;
- It is rated for reliable performance in ambient temperatures between -40°F[40°C] and +176°F [+80°C]
- The system is entirely modular. Transit authorities can choose the features to match their current needs and/or budget with the ability to upgrade in the future
- The design also facilitates easy replacement of any damaged components
- It provides a hi-tech, no-maintenance customer enhancement solution that is cost-effective and low risk (uses a proven technology).
- As a hi-tech, customer service-focused system, it enhances the identity and public perception of the transit agency
- It uses a renewable "green" energy source
- It can be color matched to transit authority corporate colors for additional branding.
